The Ultimate Guide: How to Sell Your Used Wedding Dress Like a Pro

Selling your used wedding dress can be an emotional experience, but it can also be a lucrative one. Whether you’re looking to recoup some of your wedding costs or simply clear out space in your closet, there are several things you need to know before you start. In this ultimate guide, we’ll show you how to sell your used wedding dress like a pro.

First, we’ll discuss the best platforms to sell your wedding dress online, including popular sites like Stillwhite, Tradesy, and Poshmark. We’ll also go over how to price your used wedding dress to sell quickly and how to write a killer listing that will grab buyers’ attention.

But that’s not all. We’ll also share marketing tips to increase the visibility of your used wedding dress and what to do if your dress doesn’t sell right away. With our expert advice, you’ll be able to sell your used wedding dress with confidence and ease.

So, if you’re ready to turn your pre-loved wedding dress into cash, keep reading. Our ultimate guide will provide you with everything you need to know to sell your used wedding dress like a pro.

Discover the Best Platforms to Sell Your Wedding Dress Online

After the big day is over, it’s time to say goodbye to that beautiful dress that made you feel like a princess. But what should you do with it? Keep it in the closet and let it collect dust or sell it and give someone else the chance to feel just as stunning on their special day? Selling your wedding dress online can be an easy and profitable option, but with so many platforms to choose from, it can be overwhelming. Here’s a guide to the best online marketplaces to sell your wedding dress.


If you want to sell your dress in a marketplace known for handmade and unique items, Etsy is a great option. You can create your own online store and list your wedding dress as a product. Etsy is known for its supportive community and personal touch, which can help you connect with potential buyers who are looking for something special.


Stillwhite is an online marketplace dedicated exclusively to wedding dresses. You can list your dress for a one-time fee, and there are no additional charges or commissions. The platform boasts a large audience, and their advanced search options make it easy for buyers to find exactly what they’re looking for. Plus, their secure messaging system protects your personal information while you communicate with potential buyers.

Facebook Marketplace

Facebook Marketplace is a free and easy way to reach a local audience. You can create a listing for your wedding dress and share it with your Facebook friends and community. Plus, potential buyers can see your profile and build trust before making a purchase. You can also join local wedding or bridal groups on Facebook to expand your reach and find interested buyers.

  • Consider taking professional photos of your dress to showcase its beauty.
  • Include detailed measurements and descriptions to help buyers make informed decisions.
  • Be honest about any flaws or damages.

Now that you know the best platforms to sell your wedding dress online, it’s time to start listing! Remember, selling your dress can be a great way to recoup some of the costs of your big day and help someone else create their own special memories. Happy selling!

How to price your used wedding dress to sell quickly

Setting the right price for your used wedding dress is crucial to attract potential buyers and make a quick sale. It can be difficult to determine the fair market value of your dress, but there are a few factors to consider that can help you price it correctly.

Firstly, consider the original price of the dress, the condition, and the age of the dress. Secondly, research the prices of similar dresses that have been sold recently on the same platform you plan to sell on. Lastly, consider the season and location of the wedding, as dresses for summer weddings or destination weddings may be in higher demand.

Factors to consider when pricing your wedding dress

  • Original Price: The original price of the dress is a good starting point when determining the asking price. If the dress is still relatively new and in excellent condition, you can consider pricing it around 50% of the original price.
  • Condition: The condition of the dress plays a significant role in pricing. If the dress has any signs of wear and tear, you may need to lower the price accordingly.
  • Age: If the dress is older, you may need to lower the price as trends and styles change over time. However, vintage or timeless dresses may still fetch a high price.

Research prices of similar dresses

Do your research and look for similar dresses that have recently sold on the same platform you plan to sell on. This will give you a good idea of the fair market value for your dress. Consider factors such as the designer, style, and condition of the dress when comparing prices.

Consider the season and location of the wedding

Wedding seasons can affect the demand for certain styles and designs. If your dress is suitable for summer or destination weddings, it may be in higher demand. Location can also play a role, as dresses suitable for beach weddings may be in higher demand in coastal areas.

By considering these factors and doing your research, you can price your used wedding dress competitively and attract potential buyers quickly.

The secrets to writing a killer wedding dress listing

If you’re looking to sell your wedding dress, writing a compelling listing is crucial to attracting potential buyers. Here are some secrets to writing a killer wedding dress listing:

Be descriptive: Use descriptive language to help potential buyers visualize the dress. Include details such as the fabric, color, and any embellishments.

Provide accurate measurements: Include measurements such as the bust, waist, and hips to ensure that potential buyers have an accurate idea of the fit.

Use high-quality photos: Photos are the most important part of your listing. Use high-quality, well-lit photos that show the dress from different angles, including any details or embellishments.

Other tips for writing a killer wedding dress listing:

  • Include information about the condition of the dress
  • Be honest about any flaws or damage
  • Include information about alterations that have been made

What to avoid in your wedding dress listing:

  • Avoid using vague language, such as “beautiful” or “unique”
  • Don’t include any irrelevant information, such as your wedding details or personal history
  • Avoid using all caps or excessive exclamation points

By following these tips, you can write a killer wedding dress listing that attracts potential buyers and helps you sell your dress quickly and at a fair price.

Marketing tips to increase the visibility of your used wedding dress

Selling your used wedding dress can be a great way to recoup some of your wedding expenses, but how do you ensure that your dress gets the attention it deserves? Here are some marketing tips to help increase the visibility of your used wedding dress:

Firstly, take advantage of social media platforms such as Facebook, Instagram, and TikTok to promote your dress. Create an eye-catching post with high-quality photos of your dress and include details such as size, designer, and condition. Utilize relevant hashtags to reach potential buyers and engage with your audience by responding to comments and messages promptly.

Utilize wedding dress listing websites

  • Listing websites like Stillwhite, PreOwnedWeddingDresses, and OnceWed specialize in selling used wedding dresses. Creating a listing on these platforms can help your dress get in front of a wider audience of buyers specifically looking for pre-owned wedding dresses. Be sure to include detailed information about your dress, including measurements and any alterations that were made.
  • Additionally, some listing websites offer paid options to boost the visibility of your listing, such as appearing at the top of search results or being featured on their homepage. Consider these options if you want to increase the chances of your dress being seen by potential buyers.

Collaborate with local wedding vendors

  • Partnering with local wedding vendors such as bridal boutiques, wedding planners, and photographers can help increase the visibility of your dress. Reach out to vendors in your area and offer to collaborate with them by providing a discount or referral fee for any customers who purchase your dress through their recommendation.
  • Additionally, consider attending local bridal shows or trunk shows to showcase your dress and network with potential buyers and vendors.

Price your dress competitively

  • Pricing your dress competitively can help make it more attractive to potential buyers. Research the prices of similar dresses on listing websites and consider pricing your dress slightly lower to make it more appealing. Be open to negotiation but also be aware of your bottom line.
  • Consider offering incentives such as free shipping or including accessories such as a veil or sash to sweeten the deal and make your dress stand out from other listings.

By utilizing these marketing tips, you can increase the visibility of your used wedding dress and attract potential buyers. Remember to be patient and persistent, and with a little bit of effort, you’ll be able to sell your dress and move on to your next adventure!

What to do if your wedding dress doesn’t sell

It can be disheartening to have your wedding dress listed for months without any interested buyers. But don’t worry, there are a few things you can do to increase your chances of selling your dress.

The first thing you should do is reevaluate your listing. Make sure your dress is presented in the best possible light with high-quality photos, a detailed description, and accurate sizing information. Use keywords that potential buyers might be searching for, such as the designer or style of the dress.

Expand Your Reach

  • Consider listing your dress on multiple platforms, such as social media, wedding dress resale websites, and local classifieds. This will increase your reach and visibility to potential buyers.
  • Reach out to local bridal boutiques to see if they offer consignment services. They may be willing to showcase your dress in their store, increasing its visibility to potential buyers.

Lower the Price

If you’ve had no luck selling your dress at its current price, consider lowering it. Research similar dresses and their prices to ensure you’re still offering a fair deal. You could also consider offering free shipping or other incentives to entice buyers.

Get Creative

  • If your dress isn’t selling because it’s outdated or no longer in style, consider repurposing it. You could have it altered into a cocktail dress, dye it a different color, or even donate it to a local theater group.
  • Consider hosting a trunk show or bridal swap with other brides in your area who are also trying to sell their wedding dresses. This is a great way to reach potential buyers and swap ideas on how to sell your dress.

Remember, patience is key when selling a wedding dress. It may take time to find the right buyer, but with persistence and these tips, you’ll increase your chances of a successful sale.

Frequently Asked Questions

Q: How do I sell my used wedding dress?

If you want to sell your used wedding dress, you can list it on online marketplaces like eBay, Poshmark, or Tradesy. You can also try selling it on wedding dress-specific websites like Still White or Make sure to take high-quality photos of your dress and include detailed descriptions and measurements to attract potential buyers.

Q: How do I determine the price of my used wedding dress?

The price of your used wedding dress will depend on a variety of factors, including the designer, age, condition, and original price. Do some research on similar dresses that have sold recently to get an idea of what price range to list your dress in. You can also consider the cost of alterations and cleaning when determining the price.

Q: What if my dress doesn’t sell?

If your dress doesn’t sell after a certain amount of time, you may want to consider lowering the price or relisting it with updated photos and descriptions. You can also try selling it through a consignment shop or donating it to a bridal charity.

Q: How do I ship my wedding dress?

When shipping your wedding dress, use a sturdy box and plenty of packing material like tissue paper or bubble wrap to protect it. Make sure to include a tracking number and insurance for the value of the dress. You can use shipping carriers like USPS or FedEx to ship your dress.

Q: What if my dress is damaged?

If your dress has minor damage like loose beading or a small tear, consider having it repaired before selling. You can also disclose any damage in the dress description and adjust the price accordingly. For more serious damage like a large tear or staining, you may want to consider donating the dress instead.

Q: How do I market my dress to potential buyers?

To market your dress, make sure to take high-quality photos in good lighting and include detailed descriptions and measurements. Use keywords in your listing that potential buyers may search for, like the designer name or dress style. You can also share your listing on social media or wedding forums to reach a wider audience.

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